Friday, May 25, 2012

Charm-ing Sophie in Joiè The Makeup Bar

As many of you know that I am the ambassador and exclusive distributor for Charm Makeup Brushes Singapore , but did you know that this professional quality yet affordable makeup brush line was started by Sophie Uy from the Philippines solely for the love for makeup & makeup tools. Not satisfied with the mainstream big brands and sometimes overpriced makeup brushes, Sophie started her research on how to make them for herself and friends. Interested readers of her blog started to ask her to make them for sale, and the rest, as they say, is history.
In her own words :

"Charm Essentials started with makeup artist/beauty blogger Sophie Uy's dream of having the perfect makeup brushes. Her makeup schooling in the Philippines and in Singapore further honed her skills as a makeup artist, and a notable passion she has is for makeup brushes - she would spend time playing with makeup brushes, studying their functions, and learning from experience a good makeup brush fr...om a bad one.
With her love for makeup brushes, she created her own brand, Charm Essentials, which aims to give you the best makeup brushes coupled with affordable prices. It's been five years since Charm Essentials was introduced online, and progressively, into retail. "

I feel a little embarrassed posting this now, but it is better late than never, isn't it? My good friend and "business associate" , Sophie, was in Singapore for a visit in February. Sophie wanted to come visit the Singapore home to her Charm Makeup Brushes at Joiè The Makeup Bar












 

We also officially launched Charm's latest Professional brush set 'Pretty in Pink' animal cruelty free Vegan brushes during her visit here in February.
Read about this brush set here
Here's a few pictures I took from Sophie's blog post

Sophie with the Charm display in Singapore!


I was Over the moon to be finally holding the Pretty in Pink brush set! Love how great the quality of the brushes are! LOVE


Of course, what's a visit to The Makeup Bar if we did not do a makeover?
So we got down to 'business'. I decided to do a romantic and soft look for the Valentine's day (which was a couple of days away when she visited Singapore. yes I know, many moons ago). Sophie usually likes the smokey eye technique so I wanted to try something very different for her this time. So no dark smokey eyes this time. :)


Sophie's Before look
Working it! And trust me, we were having LOADS of fun doing it!
And tadaaaahhhhh........
The finished look!
Face : I used soft pale purple eyeshadow and thin black liner to play up her eyes. Loads of pinks on lips and blush. I skipped the false lashes as sometimes less if more.
Hair : I used a big barrel hair tong and gave her huge romantic curls. Curling outwards for this dreamy effect. The heated tongs also bring out her nice highlights in her ash blonde hair.
Read her blog post on her visit to Singapore! beautynomics

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